The interior explains where to browse, try, ask and wait
The architecture remains restrained so that devices, screens and YES's bright magenta brand colour can dominate. Grey flooring and walls provide a neutral background; black ceiling lines organise the long room; pale timber counters soften the technology-focused environment.
From outside the storefront, the customer can read the illuminated logo and see directly towards the demonstration tables and campaign displays. That clear sightline makes the store feel open and easy to enter.
The long service counter, overhead screens and illuminated shelving form a clear customer-support zone.
Each zone answers a different retail need
Recognise
Illuminated signage and campaign colour make the store identifiable before a customer crosses the threshold.
Discover
Central islands place demo phones and information at comfortable standing height with clear circulation around them.
Consult
Stools along the service counter support longer conversations, plan comparisons and assisted setup.
Wait & Engage
A lounge with digital campaigns and a neon feature wall gives waiting time a distinct atmosphere.
A suspended logo marks the entry without blocking the view inside
The YES speech-bubble symbol and Experience Store lettering are positioned high within the opening, where they remain visible across the mall corridor. Their dark and magenta form contrasts strongly against the bright ceiling.
Because the sign is suspended rather than placed on a solid fascia, customers can see past it to the display tables, service counter and screens. The brand marker therefore announces the store while preserving visual access.
- High-level sign visibility from the public circulation route.
- Open threshold with no opaque wall across the entrance.
- Direct view towards active product and consultation areas.
- Lighting conditions designed to keep the logo legible.
A bright overhead grid gives the showroom its spatial order
Large diffused ceiling panels create an even field of light across the main sales floor. Black linear channels divide the panels, emphasising the length of the shop and visually aligning with the display islands below.
For a device showroom, this even illumination helps products remain easy to inspect and reduces dependence on decorative downlights alone. The black channels also accommodate or visually coordinate building services and focused lighting elements.
The ceiling is one of the store's strongest architectural features because it can be read from the entrance as a continuous path leading inward.
One long wall supports sales information and customer assistance
The main service wall works vertically in layers. Digital screens occupy the highest band for campaigns and plan information. Illuminated glass shelving presents devices and boxed products at eye level. Closed storage below supports stock, tools and counter operations.
A continuous customer counter runs in front of this display. Individual stools allow staff to assist with subscriptions, device setup or longer conversations without moving the customer away from the products and digital information.
Demo islands stay visually simple so the devices remain primary
Freestanding counters place phones and information cards within easy reach from several sides. Their pale illuminated tops draw attention to the products, while darker bases visually anchor each island to the grey floor.
The open arrangement gives customers room to stop, compare and move between devices without entering a queue at the service counter. Large screens behind the islands provide changing brand content and help define each browsing zone.
Power, security tethers, data connections and cable access are essential but deliberately concealed. The finished counters appear clean because those technical requirements are resolved inside the display construction.
The waiting area shifts from showroom precision to brand energy
At the rear, low stools, compact tables and a central chair create an informal waiting or discussion setting. A magenta rug clearly defines this loose furniture grouping within the open floor.
Large digital displays continue the current campaign language, while the opposite neon wall introduces a playful collection of icons associated with communication, entertainment and digital culture.
The change in furniture height and lighting character signals that customers can pause here. It gives the store a social dimension beyond rows of devices and counters.
Six details from the YES Experience Store
The entrance frames a direct path to bright demo counters and campaign displays.
Warm backlighting and glass shelves help smaller boxes and devices remain distinct.
Fine black shelves create a light visual structure at the edge of the lounge.
Neon symbols transform a dark mesh wall into a memorable photo and waiting feature.
Three customer positions face a bright wall of products, plans and changing screens.
Large visuals sit directly behind the devices customers can pick up and compare.
What must work behind the finished retail environment
| Store element | Customer-facing role | Technical coordination |
|---|---|---|
| Entrance signage | Brand recognition from the mall route. | Suspension, electrical supply, brightness, maintenance access and sightlines. |
| Demo islands | Hands-on device comparison. | Power, data, security systems, cable routing and comfortable reach. |
| Digital display walls | Changing campaigns and product information. | Mounting, ventilation, content hardware, power and screen access. |
| Service counter | Assisted sales, setup and customer support. | Staff workspace, customer seating, storage, equipment and queue clearance. |
| Luminous ceiling | Even brightness and a clear visual route. | Diffusion, servicing, air-conditioning, fire systems and structural support. |
This case study describes what is visible in the completed project photographs. New commercial work requires its own site survey, landlord or authority requirements, brand guidelines, technical specifications and confirmed quotation.
YES Experience Store retail interior FAQ
Where is this YES Experience Store project?
The project album identifies the store location as Jalan Sultan Idris Shah, Ipoh, Perak.
What type of commercial project is shown?
It is a telecommunications and technology retail interior with product demonstration counters, digital campaign screens, an assisted-service wall and a customer lounge.
How is YES brand colour used in the store?
The main architecture remains neutral. Magenta appears through the illuminated logo, digital content, product graphics, lounge rug and neon lighting, allowing campaigns to remain visually dominant.
Why are there several types of counters?
Different counter formats support different behaviours: quick hands-on trials at freestanding islands and longer staff-assisted conversations at the service counter with stools.
Can the same retail format be used for another outlet?
A related brand language can be developed, but each outlet must respond to its actual shop dimensions, storefront condition, mall requirements, services, customer flow, product mix and current brand guidelines.
Planning a retail showroom or commercial renovation?
Share the site plan, storefront photographs, brand guidelines, product types, service activities and required opening date. C PRO Design can review how customer flow, display systems, counters, lighting, signage and technical services should work together.
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